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User Experience Vs User Interface Design for Websites
July 27, 2020The terms UX (User Experience) and UI (User Interface) are sometimes thought to be the same thing. However, these terms have differences, divided in their focus on interfaces versus interactions. Both UI and UX work together and are key to a product or service success on a web site. You can’t have a truly effective […]
An Introductory Guide to PPC Marketing for Small Businesses
June 18, 2020Business owners, can we be honest with each other for a quick second? On a scale of 1-10, how much do you understand pay-per-click marketing or PPC? Despite the fact that 45 percent of small businesses use pay-per-click ads, it continues to be a perplexing concept that eludes many business owners in the United States. […]
SEO Video Marketing: The Key to Mega Online Success
June 18, 2020Did you know that 85 percent of businesses have modified and improved their online marketing strategies to include video? In fact, websites with video content are 53 times more likely to rank on the first page of Google’s search results, and a whopping 93 percent of brands acquired new customers after posting a video about […]
Social Media Marketing with Facebook Ads for Beginners
June 18, 2020Everyone uses Facebook. Everyone you say? Well maybe not everyone, but almost a third of the world’s population does! From kids to grandma to you most likely are online posting pictures of their dinner or now more than ever, political posts and comments. Facebook’s social networking service was launched on February 4, 2004. In those […]
How to Elevate Your Web Design Through User Experience (UX) | Digital Marketing Guide
June 18, 2020What is UX (User Experience) design? When a person visits your website if they don’t have a good experience they will most likely leave, and never come back. User Experience (UX) DESIGN is the things you can do to make a user stay on your site and hopefully take a desired action. UX concentrates on […]
Shopify Facebook Partnership and the “New Normal”
June 1, 2020The pandemic has had a serious impact not only on the US economy but on the entire global economy. Stopping coronavirus through containment has had a significant economic cost. A worldwide recession and even depression are the results. How many times have you read lately this line as the beginning of an article about the […]
Should My Business Run Ads During COVID-19 Crisis?
April 27, 2020There are few businesses not affected by the Corona Virus lockdown. COVID-19 has changed almost overnight the way we work, live, and socialize. A company that mostly depends on foot traffic is really going to have a hard time. Ecommerce business may fare better, although, with millions of people out of work and strapped for […]
What The Heck Is Zero Click Searches?
March 19, 2020If you rely on your website for business, you need to understand how search engines work to get the most traffic and leads. There is always something to learn, some unfamiliar term. Well, here is one that everyone relying on search traffic should know – ZERO CLICK SEARCHES. It sounds mysterious, is it a new […]
Why You Need a First-Rate Landing Page to Convert Pay Per Click Ad Prospects
January 7, 2020The advantages of pay per click advertising are many. It’s one of the most powerful marketing tools available when managed properly. PPC advertising benefits include; it broadens your reach and targets the right audience, gives you total control of your ad spend, drive leads and more. However, when you’re running PPC Ad campaigns, to get […]
How To Ask For Reviews
November 20, 2019Online reviews from your customers are extremely important to your business growth. Some business owners will say reviews are not important, declaring that their work speaks for itself. Others worry about one negative review when everyone else gave them good reviews. Love them or hate them, you need to get reviews, and more of them. […]
