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Pay Per Click Advertising – Tips for Newbies
January 28, 2013Pay per click is a form of online advertising that you, the advertiser, only pay for when someone clicks on your ad. You start by opening an account with the search engine you want to appear on, such as Google, Bing and other advertising providers in the internet. Ads appear on the search engine results […]
How to Increase Site Traffic through Web Design
January 25, 2013A company website with no traffic is such a disappointment. You have invested huge dollars for it but it has not attracted visitors yet. You find the layout and the colors very striking—so what’s the problem? Clearly, your purpose has not been served. The web design company you hire lacked the proficiency in effective Internet […]
Change the Way Users Experience Your Website
January 7, 2013A child’s thirst for knowledge is boundless. At a young age, they are like information vampires. Always asking questions like, “why is the sky blue?” or “where does the sun sleep?” Always innocent and funny, children are curious about almost everything. Have you ever been in a kindergarten classroom? Notice how colorful and bright classrooms are? Teachers would […]
Pay-Per Click Advertising – Advantages and Disadvantages
December 17, 2012Pay-Per-Click Advertising or PPC is an online marketing technique that allows advertisers or business owners to place their ads on a website in exchange for a fee each time a user clicks on the ad. Quality score and the bid made on the keyword used will also influence the cost. Just like any online marketing […]
PPC 101
December 3, 2012Pay-Per Click advertising is the “beyond” level of direct marketing. It is a form of advertisement that your ads will show up on the “sponsored links” section. Advertisers don’t pay for the ads to appear, they only pay if a user or a potential customer clicks on the ad that leads to your website landing […]
PPC Frequently Asked Questions
December 2, 2012What is PPC Advertising? Pay-Per-Click (PPC) is undoubtedly the most powerful strategy for advertising over the internet today. Simply put, PPC allows businesses to compete for the most visible spots on Search Engines like Google, Yahoo and Bing via an auction format. It’s the easiest way to generate traffic to your site, fastest way to […]
Mobile and Tablet Applications: The New Reality
November 26, 2012In a world where everything seems to be smaller, thinner, lighter, faster, easier, smarter, and all other comparatives, innovation is trying to keep up with Superman’s pace. Yes, he’s faster than a speeding bullet but what is not faster than anything close to a bullet these days? A slow internet connection is probably only 30 […]
Page-Loading Time: Is it really important?
November 19, 2012Have you ever been on the phone and needed important information on a website and it just took too damn long to load? Well, not exactly that scenario, but the same thing. It isn’t just your internet. There are a lot of times that it has to do with how the website was made as […]
Social Media – 5 Simple Commandments
November 12, 2012Social media, can be defined as “interactive platforms which individuals and communities create and share user-generated content”. It is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. It primarily covers activities involving social sharing of content, videos, and images for marketing purposes. Some […]
What’s the Right Color for your Website?
November 5, 2012Choosing the Right Color for your Website The world we live in is full of colors. For some people, colors represent various meanings. They are also used to express feelings and enliven language. Some countries use colors to represent various holidays. It also applies in business. Your color can affect a consumer’s action. People notice […]
