Google Ads
An Introductory Guide to PPC Marketing for Small Businesses
June 18, 2020Business owners, can we be honest with each other for a quick second? On a scale of 1-10, how much do you understand pay-per-click marketing or PPC? Despite the fact that 45 percent of small businesses use pay-per-click ads, it continues to be a perplexing concept that eludes many business owners in the United States. […]
What The Heck Is Zero Click Searches?
March 19, 2020If you rely on your website for business, you need to understand how search engines work to get the most traffic and leads. There is always something to learn, some unfamiliar term. Well, here is one that everyone relying on search traffic should know – ZERO CLICK SEARCHES. It sounds mysterious, is it a new […]
Remarketing – A Powerful Marketing Tool to Grow Your Business
July 23, 2019Google AdWords Remarketing is an online advertising technique that lets you place relevant, targeted ads in front of people who have visited your website before. As they browse the internet remarketing helps you reconnect with them and keeps your brand top-of-mind, enticing them to come back for a visit. Also, called retargeting, it can increase […]
4 Tips to Make the New Google Maps Ads Work for You
June 15, 2016Google has just tweaked its Maps feature, bringing new improvements that highlight local search ads. This is a great advantage for businesses, since it means that another avenue for internet-inspired marketing and advertising has opened up. In addition, having a search presence in Google Maps will also help in your overall online rankings. “With location-related […]
Expanded Text Ads are Coming to Google AdWords
June 8, 2016During the Performance Summit held on May 24, Google made public the changes they are rolling out for AdWords in the coming months, and one of which is expanded text ads. So, what does this mean to advertisers and how will it change the playing field of PPC ads? Expanded Text Ads – What […]
