Blog
Expanded Text Ads are Coming to Google AdWords
June 8, 2016During the Performance Summit held on May 24, Google made public the changes they are rolling out for AdWords in the coming months, and one of which is expanded text ads. So, what does this mean to advertisers and how will it change the playing field of PPC ads? Expanded Text Ads – What […]
The Anatomy of a Landing Page that Converts Well
May 31, 2016A landing page is an essential element for capturing leads and increasing conversions. It is typically the avenue where you will usher in users to convert or perform an action that you want for them to take such as signing up for a free trial, downloading an ebook, scheduling an appointment, or requesting for a […]
Why Slow Page Speed is Killing your Business and 10 Effective Ways to Deal with it
May 20, 2016A strong online presence is all about providing excellent user experience. A crucial part of it is page speed, which is the amount of time a web page needs to load and display information on a user’s browser. These days, with lifestyles more fast-paced than ever, every second counts—especially so with doing business on the […]
How to Breathe New Life to Existing Content: 8 Clever Ways
May 13, 2016“The best web content team is a group of individuals who always come up with fresh ideas, concepts and topics to cover for a blog post or other forms of content and publication”, says no web content team ever. When you’re working on a particular niche for too long, it’s normal to have moments […]
5 Secrets to Writing Irresistible Product Descriptions
May 6, 2016Product descriptions are one of the crucial and essential elements of an e-commerce website. With online selling, potential customers don’t get to hold and examine items in actuality. They only have photos and descriptions to refer to in determining whether a product is worth their money or not. That’s why you need to make descriptions […]
13 Elements an E-Commerce Website Shouldn’t Do Without
April 29, 2016You have an online store and a comprehensive catalog of products that are priced competitively, but you’re not receiving visits and generating sales as expected. So, what could possibly be the problem? In some cases, an e-commerce website doesn’t click with people not because of the products nor the rates. Sometimes, it’s about the […]
Four Internet Marketing Elements that Matter Most Today
April 21, 2016Search engines are smarter than ever. Gone are the days of manipulative SEO techniques like spammy link building and keyword stuffing or inputting an exact match of the keyword you want to rank for in the title and body of your content—even if it doesn’t make sense. Today, it’s all about semantic meaning and how […]
Short vs. Long Blog Post: Which is Better?
April 15, 2016Putting up a blog is one of the ways to increase brand awareness and SEO score. But how long does a blog post needs to be in order to meet ranking goals as well as the expectations or standards of readers? One of the questions that baffles most content writers and marketers is how long […]
Google Now Allows Local Guides to Add Photos in Reviews
April 11, 2016“A picture is worth a thousand words, but what about a picture coupled with words?” Google said in a recent statement about their Local Guides Program. Google now allows customers to add photos to their reviews. This recent move not just provides insight about whether a place is worth checking out, but gives more exposure […]
7 Effective Ways to Present Content Visually
April 7, 2016Content marketing is all about providing quality information that’s helpful to your target audience and delivering that message in the most effective way. However, written word alone can only go so much, and in today’s digital landscape, it may not be enough to compel users to read until the end and see what you have […]
