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ADA Compliant Websites and The Law
September 19, 2018On the 26th of July, 1990, former US President George H. W. Bush signed the Americans with Disabilities Act. Its top priority was to avoid discrimination due to a person’s disability. Like its predecessor, The Civil Rights Act of 1964, which focused on race, color, sex, national origin, and religion, ADA made unjust treatment of […]
Make Your Website ADA Compliant Checklist
September 5, 2018This blog was first published on this website on Feburary 6, 2017 and was updated to reflect the latest available information On the 26th of July, 1990, former US President George H. W. Bush signed the Americans with Disabilities Act. Its top priority was to avoid discrimination due to a person’s disability. Like its predecessor, […]
ADA Compliance: A Primer and its Importance
September 1, 2018This blog was first published on this website on January 23, 2017 and was updated to reflect the latest available information The Americans with Disabilities Act or ADA calls for businesses and service providers, profit and nonprofit, to make their products and services accessible to people with disabilities. Websites and digital media are not exempted […]
How Incorrect Online Business Listings Can Hurt Your Business
July 31, 2018Setting up and maintaining the online presence of a brick-and-mortar business has become incredibly simple thanks to modern technology. Still, it might come off as a challenge especially if you are running to stay on top of every interaction on your social media, blog, pay per click advertising, and even an online store. With numerous […]
Loyalty Is Royalty: Ways to Earn Customer Loyalty (And More Money)
July 15, 2018Customers, clients, consumers, or however you wish to call your buyers—are the lifeblood of any business. Attracting customers is the main goal of nearly all brick-and-mortar and online marketing businesses. After all, it is the customers who create demand for goods and services, and you always want that audience to be sufficiently large to keep […]
Traditional vs. Digital Marketing: Which Is Best for Your Business?
June 25, 2018Marketing is barely recognizable from what it was a few decades ago. Business owners and marketers are often faced with the question of which is more effective in driving success: traditional marketing or digital marketing? Of course, you want your small business to attract more customers and make more sales, all while using the least […]
Marketing Trend: 9 Reasons Your Small Business Should Work with Influencers
June 11, 2018Influencer Marketing is a popular marketing strategy in the age of social media and all that is digital. It focuses on using leaders or highly influential individuals to spread the word about a brand’s message. Several people on the internet gain thousands, if not millions, of loyal followers who buy whatever product or service the […]
5 Steps to GDPR Compliance for U.S. Businesses
May 17, 2018Several organizations in the U.S. and around the world are bracing for the implementation of the European Union (EU) General Data Protection Regulation (GDPR). Regardless of where your business is based, the regulation affects you if you are providing products or services to EU citizens and organizations. Your lack of compliance inflicts serious damages of […]
Why Prospects Exit Your Website In Seconds
May 14, 2018Do you ever wonder why people press the back button within seconds after landing on your page? It can be frustrating when you accomplished designing a great website with all the best details. You even edited the content ten times over and believe that your pages are true masterpieces. So, why aren’t your visitors sticking […]
Google Penalty: How Your Small Business Can Recover
April 23, 2018When you think of search engines, the first thing that immediately comes to mind is Google. It is synonymous with the internet, and the word itself has become a verb. Today, instead of people saying “search for local businesses,” they say “Google local businesses.” The search engine king has dominated the World Wide Web, ruling […]
