Blog
What are Facebook Ads and Why Invest in them for your Small Business
October 16, 2017A Facebook ad is an advertisement that is created by a business owner on Facebook. It is served to Facebook users based on their user activity, demographic information, device use information, advertising and marketing partner supplied information, and off-Facebook activity. Most of the parameters listed are set by the advertiser in the creation of the […]
Six Ways to Respond to Negative Reviews
September 21, 2017An article on Our Social Times talks about how 71% of customers post their complaints online when the services or goods they received failed the usual level of service they are used to. What is surprising to note is that 23% post comments for pure vengeance, while 30% post their reviews to vent out negative […]
Call tracking: An Overview
September 11, 2017Call tracking: An Overview Are you baffled by the low numbers on your digital advertisements, but your balance sheet says you are actually bringing in more business than ever before? One of the common challenges digital marketers face is that they are unable to pinpoint exactly where each conversion comes from. Pay-per-click (PPC) advertising, Google […]
If Content Is King, What Is Web Design?
August 28, 2017“Content is king,” is a saying going around in the digital marketing industry. Almost everyone has undoubtedly heard this phrase, along with the simple truth that web content is the reason why people end up in web pages developed by designers. But if content is deemed king, where does it leave web design? If you […]
Web Design Trends That Have Failed
August 7, 2017Web design does not go the way you expect it to, one hundred percent of the time. There are such things as web design trends that have failed. Here are a few of them that you may still see these days. Who can predict whether a design trend will pass or fail? Only time will […]
How To Choose The Right Logo For Your Business
July 17, 2017Many people think choosing a logo for their business is as easy as coming up with a picture for their Facebook profile. It’s got to be okay if it looks pretty or edgy enough, right? That’s where most people make a crucial mistake. Choosing a logo takes much, much more than just getting a pretty […]
9 Common Web Design Mistakes
June 12, 2017It can be disappointing to run your own website. You invest all your effort, money and time only to reap disappointing results. The millions of site visitors you expected was merely a handful. Plus, those who checked out your site ended up leaving without clicking on any links. In situations like this, most people would […]
13 Reasons Your Business Needs a Website
June 5, 2017Have you been operating a thriving business for years without a website? Have you been wondering whether you do indeed need a website? You might think that with all these years of business success, who needs it? Whether you are operating a small or a large scale business without a website, there are a few […]
The Differences of Social Media Marketing and Community Management
May 31, 2017A lot of people think that social media marketing and community management are interchangeable terms – and since both deals with social media, it is easy to understand the confusion. You would be surprised at the number of queries we receive about this, as well as if companies should look for a community manager or […]
The Pillars of Social Media Marketing Part 2
May 26, 2017In a previous blog, we talked about the pillars of social media marketing, such as social media optimization, social bookmarking, social networking, and blogging. Today we will talk about the other components that help make a successful campaign – such as press releases and video distribution. Press Releases Social media press releases can be likened […]
