Digital Marketing
Video Marketing Gone Wrong (And How to Fix It) Part 2
April 9, 2018Today, video in web content encompasses several other marketing campaigns. Videos are extensively used to promote brands and businesses. In fact, marketers from all over the world have recognized the effectiveness of video, utilizing its conversion-driving power to attract prospects and turn them into customers. According to a HubSpot Research, “54% of consumers want to […]
Convert Today: The Best Words to Use In Your Call-To-Action
February 20, 2018Do you want to improve your conversions without spending a ton of time testing different designs and layouts? According to Optinmonster, you could see a 12.7% increase in your conversion rates by adding a few power words to your call-to-action (CTA). The words you write on your CTA can break the line between a conversion […]
Make A Sale: 7 Calls-To-Action to Try on Your Blog
February 10, 2018A call to action (CTA) is a statement designed to get an immediate response from website visitors and readers. It’s a critical part of any successful marketing strategy, acting as a sales pitch that drives measurable results. CTAs are generally found at the bottom of a blog post, or sometimes throughout. The Four Essentials of […]
How to Prepare Your Website for the Holiday Season
October 30, 2017The holiday season is upon us, and with it is the flurry of early shoppers — and the aftermath, the last-minute shoppers. While it may be chaotic to get all orders processed and delivered by the time Christmas Eve rolls around, you need to be prepared to ensure that you maximize the holiday rush. With […]
What are Facebook Ads and Why Invest in them for your Small Business
October 16, 2017A Facebook ad is an advertisement that is created by a business owner on Facebook. It is served to Facebook users based on their user activity, demographic information, device use information, advertising and marketing partner supplied information, and off-Facebook activity. Most of the parameters listed are set by the advertiser in the creation of the […]
The Differences of Social Media Marketing and Community Management
May 31, 2017A lot of people think that social media marketing and community management are interchangeable terms – and since both deals with social media, it is easy to understand the confusion. You would be surprised at the number of queries we receive about this, as well as if companies should look for a community manager or […]
The Pillars of Social Media Marketing Part 2
May 26, 2017In a previous blog, we talked about the pillars of social media marketing, such as social media optimization, social bookmarking, social networking, and blogging. Today we will talk about the other components that help make a successful campaign – such as press releases and video distribution. Press Releases Social media press releases can be likened […]
Seven Reasons White Space is Vital to Great Graphic and Web Design
May 15, 2017Some people think that to make an excellent design; you need to fill your space with as many elements as you can. The pros disagree. Designers understand that what makes a great design isn’t so much what you see, but also what you do not see. It’s not just how much of the space is […]
The Pillars of Social Media Marketing
May 8, 2017Social media marketing (SMM) is defined as “a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach,” according to Tech Target. Over time, […]
Online Security: How to protect your online business from credit card fraud
April 24, 2017You may be asking why you, the owner of a small online business, should be worried about online security. As it turns out, there are plenty of reasons you should invest on online security. How so? Symantec’s 2014 Internet Security Threat Report showed staggering statistic how small businesses are likely to be victimized by online […]
