Digital Marketing
The Top 5 Ways to Get Customer Reviews
August 22, 2016There’s one thing Amazon really gets right: customer reviews. They help customers decide whether they want to buy a product or not. In short, they help Amazon close sales. Whether you’re selling a product or a service, there really is no debate that online customer reviews are important. A 2015 survey found that 97% of […]
10 Reasons why your Rankings Drop and How to Fix Them
July 25, 2016One important element of Search Engine Optimization (SEO) is rankings. The goal of marketers is to achieve the top rank or land on the first page of the search engine results page (SERPs) for keywords or searches that are related to their niche or business. So you set out to create an SEO strategy with […]
9 Image Optimization Tips to Boost your SEO Score
July 18, 2016Images are essential for websites, because they help emphasize a point and provide visualization of your message. However, images are not just for visual design, user experience, or a supplement to your textual content, it is also essential to your SEO score. That’s why it’s imperative to optimize your images for search engines as well. […]
5 Simple yet Effective Remarketing Tips for Google AdWords
July 11, 2016You’re running a PPC campaign on AdWords, and you captured people’s attention. They checked out your website or app, but they didn’t convert or take action. What seems to be the problem? If you’re facing this predicament, consider remarketing. Remarketing is a feature in AdWords that allows marketers to show ads to users who already […]
2015 SEO News Roundups and Insights
January 28, 2016What’s Up with Google Google Search senior vice president Amit Singhal informs us via Re/Code that Google gets over 100 billion searches a month. In addition to that, he mentioned that more than 50% of those searches come from mobile devices. The figures do not include searches made over devices with screens that are bigger […]
2014 SEO Best Practices: Dos and Don’ts for the Small Business Owner
May 12, 2014While it might seem like just another day of browsing the internet for the typical web surfer, what that person does not realize is that Google and other major search engines are continuously updating their algorithms to make search results more accurate for millions of users worldwide. Every single one of these changes affects the […]
How to Make Your Site Visitors Stay Longer
March 3, 2014SEO, web design, and app development are some of the most important and well utilized marketing techniques online today. Small businesses and large corporations alike make good use of internet marketing to reach out to more people and promote their brand on a larger, wider scale. There is, however, one quality metric that not a […]
Mobile Apps vs. Mobile Websites: Which is Better for Business?
August 23, 2013The need to go mobile is becoming more and more urgent for many businesses looking to gain any form of advantage over a sea of competitors offering similar products and services. The key is to extend your reach to as many potential customers as possible. With over a billion smartphone users in the world, gaining […]
Facebook rolls out Facebook Offers
October 1, 2012If you’re managing your company’s Facebook Page, then you would have surely noticed Facebook Offers.To the business, it offers a chance to offer deals or coupons to a wider audience. For customers, it allows them to easily claim your business’ offers – all they have to do is click Get Offer in their news feed. […]
